外贸干货丨怎样才算是跟客户的有效聊天

打破直线思维模式
直线思维,就是不要客户问你什么你就答什么,外贸谈判中最怕的就是被客户牵着鼻子走,所以要摒弃一问一答的直线思维,学会掌握谈判节奏和方向。
举例:
▼客户:l'll think about it.
外贸小白:OK, no problem.
老业务员:
把客户的退路堵住,让他无路可退
no problem, what should l do if l haven't received your reply (date)?
没问题,如果我(日期)还没收到你的回复,我应该怎么做?
Ok, how about l contact you again next week?
好的,那我下周一再联系您,您看如何?
掌握反向交流技巧
业务员有时候只顾着自己输出,没有照顾到客户是否接收,客户只会无动于衷,因为缺乏有效的互动和兴趣点。所以沟通时巧妙的用逆向引导,借叛逆心理特点,以激发兴趣、赢得尊重,并掌控谈话节奏。
举例:
外贸小白:
The quality of this product has been highly praised, and it is also one of the best-selling products in the European market, and its materials environmentally friendly.
自顾自的一直在介绍产品,换位思考,是你听着你舒服吗?
老业务员:
时不时停下来跟进一下,留意客户是否感兴趣
Many old customers have bought back this product. Would you consider placing a trial order?
这款产品有很多老客户回购了,你是否考虑下试单?
How am l doing so far? Am l meeting your needs?
掌握倒问的技巧
当我们面对客户提出的问题,如果不太确定或不太了解,可以通过提出倒问的方式,将问题重新引导回客户,从而获取更多所需信息。这样一来,我们就能保持沟通的主导权,让交流按照我们设定的逻辑节奏进行。
举例:
客户:l'd like to know the prices of your products
老业务员:
Could you provide further specifications about the products you are looking for?
您能提供您在寻找的产品的更多规格信息吗?
What's the quantity you're interested in so that we can work out an offer for you?
您感兴趣的数量是多少,以便我们可以为您制定一个报价?
提供客户选项
学会给客户选择题,才能更好掌握主动权,让客户顺着你的思路,给出你想要的答案。不要直接就给客户做决定,只会让客户更反感?
举例:
外贸小白:
Are you free on Saturday? Let's set up a meeting
老业务员:
二选一,减少客户拒绝的几率
ls our next meeting scheduled for next Monday orTuesday?
我们下次会议约在下周一还是周二呢?
l wonder if 3:00 or 5:00 would be convenient for you next Wednesday afternoon?
不知道你下周三下午三点还是五点方便?
适时调整步调
当与客户沟通没有思路,或谈判陷入僵局时,可以制造一些小的插曲来缓解尴尬打破一下节奏。
举例:
老业务员:
Excuse me, l have to go to the bathroom.
不好意思我去个洗手间。
Excuse me, l have to take this first.
不好意思我先接个电话。
Before you make up your mind,why don't we just run through the details one more time, SO you know what it is that you are saying no to?
在你做决定之前,为什么我们不把细节再过一遍,这样你就知道你在拒绝什么了?
本文转自外贸Kathy,版权归原作者所有,侵删